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Musicians, it’s time to . . .

Rock Your Email List
L I V E

Lifetime access to The Rock Your Email List program + Live Workshops all through November 2024

THE ONLY start-to-finish program made for musicians to build, grow, and monetize your ATM, er... I mean, your email list.

Included in this special offer:

1. Lifetime access to the Rock Your Email List program

a go-at-your-own-pace pro-level course with 11 hours of guided videos to walk you through everything you need to know.

2. 40+ pre-written proven email templates

so you never have to start from scratch. Welcome Series, Selling Series (ie: merch, new album, house concert?), Re-Engagement Series, and more!

3. Live calls every Tuesday & Friday in Nov.

to hold you accountable and dive deep. Includes clinics on topics like subject lines and opt-in pages, email-writing workshops, and tons of office hours! Yes, they'll be recorded!

4. Chat support from Cheryl, 24/7 on Telegram!

so you're never left hanging in between sessions, and you'll get to be part of a community of career musicians also nurturing their audiences!

5. Instant List Growth - guided cross-promotion event

so that you get brand new, primed fans ready to buy from you THIS MONTH!

selected

Um, this already sounds amazing... I'm in! ➛
The LIVE Workshops Start in:

Join Cheryl for a full month of live clinics on topics like:

Join Cheryl for a full month of live clinics on topics like:

Hello, Unstoppable!

I'm Cheryl B. Engelhardt, and I'm so glad you're considering the Rock Your Email List course, you smart cookie. It took me YEARS as an indie, DIY singer-songwriter trying ALL OF THE THINGS to book successful tours, fan fund records, and get my music placed on TV shows all while engaging with my fans and keeping them up-to-date, even when I didn't have much to talk about. Now I have an active and engaged fan base, thanks to the processes and tools I lay out in this course.

I did a ton of research in other industries to see what the BEST practices are. SXSW asked me to moderate a panel on email marketing. CD Baby asked me to write a guide for their users on email marketing. I am also certified as an email marketing specialist. This stuff is my jam. 

Doing email correctly is THE reason I fan-funded over $40k, that I got nominated for a GRAMMY® award, and that I continuously hit #1 on the sales charts in my genres.

I created this course because so many other musicians started asking me how to keep fans engaged, how to sell music to them without sounding like a car salesman, and how to create superfans from regular people like you and me. I looked closely at what I was doing, and voila, came up with the stuff in this course.

So here's to your success! I cannot wait to hear about it on our LIVE calls!

xoxo
~ Cheryl

I AM READY TO MAKE EMAIL MY JAM! I AM IN! ➛

You will be totally guided through all of the S.T.A.G.E.S. of mastering email!

 

At this point, most of us musicians understand that having an email list is part of a long-term strategy to foster relationships with fans while building that fanbase, connections, and trust. However, despite knowing that email is powerful, it can seem daunting at times, no matter what stage you’re in. This program is going to examine all of the S.T.A.G.E.S. (yep, I created an acronym for it) of email marketing to break down how to be a rock star at managing your email list.

PACKED WITH PERKS!

The Features of
ROCK YOUR EMAIL LIST LIVE:

  • Bi-weekly live clinics hosted on Zoom on topics like subject lines, advanced automation, and interpreting email data
  • Extended work sessions to write emails, get opt-in page feedback, and apply automations
  • Weekly live coaching calls and Q&A sessions
  • Access to ALL of my pre-written email templates and series (everything from the proven Welcome Series, to series on releasing a new song, booking house concerts, and selling new merch!)
  • Community Social Media growth efforts to boost posts about your email list (An IG group will be created of all attendees!)
  • Go-at-your-own-pace optional hot topic modules
  • Opportunity for 1:1 coaching with Cheryl when using Kajabi as your email platform
  • 11 hours of videos, worksheets and more resources to consume at your own pace.
  • Lifetime access to the Rock Your Email List program

Sound like it's too good to be true? 

It's true. You're home.
(And so are your fans, on your email list.)

HEARD THAT! ➛

Hey, Goal-Getter...

who is behind the magic of this program? 

Me! I'm Cheryl B. Engelhardt, and I'm so glad you're here.

Here's what you need to know about me: I use the frameworks in Rock Your Email List to manifest my own goals, like 1 million streams on Spotify in 2023 alone, #1 on multiple major charts, a GRAMMY® nomination. Seriously, this stuff works.

Why would being in my world help you level up? Here are the vibes I give out:

☑️ GRAMMY®-Nominated, outside-the-box creator

☑️ Certified Success Coach with over 1300 client hours under my belt

☑️ 15 + years of teaching marketing and productivity systems to musicians while continuing to release music, tour, compose, fan-fund, and walk the walk.

So whaddya say? Are you ready to access your ATM aka your completely set-up and running profitable email list?

 
HECK YES I AM IN! ➛

If you are making music for the long-haul, why not get long-term support from the very people you're creating music for? 

In this live cohort, you will encounter new collaborators, a supportive community, accountability, and me, lighting a 🔥 under your butt to get the MOST out of your Rock Your Email Course investment.

selected

Are you ready to go?

My guess is if you're still reading, this is 💯 % for you!

OKAY! I'm in! ➛

Do you have time for Email?

I get it, you’re busy building your legacy by creating and sharing your music.

 

That's why Rock Your Email List LIVE isn't just a course: it's an opportunity to set up one of the most important yet underrated systems a musician could have. 

Can you afford NOT to make your email list your ATM?

 

Cheryl's infectious energy and optimism, mixed with real-world techniques and strategies will get you up and off achieving big goals before you can say "Automation!"

True connection, easy sales, and long-lasting relationships aren’t the exception, they’re the norm when you’re doing email correctly.

Here’s What Is Covered In Rock Your Email List

MODULE #1

EMAIL STRATEGY

 

➛ 1.1 Strategy

➛ 1.2 Results

➛ 1.3 Journey

➛ 1.4 Avatar

MODULE #2

TECHNOLOGY

➛ 2.1 Tech Tolerance & Email List Platforms
➛ 2.2 Email Deliverability
➛ 2.3 BASIC (Bandzoogle + Kajabi Overview)
➛ 2.4 DESIGNATED (Mailchimp+ Active Campaign Overview)
➛ 2.5 CRM (Infusionsoft/Keap Overview)
➛ 2.6 Adding an Opt-In to Your Webpage

MODULE #3

AWARENESS

➛ 3.1 The Funnel

➛  3.2 Bringing Awareness

MODULE #4

GATHER

➛ 4.1 Gather fans

➛ 4.2 Press

➛ 4.3 Retargeting

MODULES #5 & #6

ENGAGE (Parts 1: Content & Part 2: The Copy)

➛ 5.1 Engage: An overview
➛ 5.2 Email Types
➛ 5.3 Commencement Series
➛ 5.4 Nurture Series
➛ 5.5 Rise Series
➛ 5.6 Re-Engagement 
➛ 6.1 Engage... with Copy
➛ 6.2 Subject Lines
➛ 6.3 Email Body
➛ 6.4 Email Flow Map

MODULE #7

SELLING

➛ 7.1 Selling Overview
➛ 7.2 Selling Series: Rise & Advocate
➛ 7.3 Ongoing Series
➛ 7.4 Voluminous Ask Series
➛ 7.5 Selling Tips

Here's what we'll be covering LIVE...

• Friday, November 1: Walkthrough and Defining Strategy

• Tuesday, November 5: Tech Clinic!

• Friday, November 8: Q&A Office Hours

• Tuesday, November 12: Opt-In Page Clinic and Feedback Workshop

• Friday, November 15: Q&A Office Hours

• Tuesday, November 19: Automation Clinic and Email-Writing Workshop

• Friday, November 22: Q&A Office Hours and Email-Writing Workshop

• Tuesday, November 26: Subject Line Clinic and Feedback Workshop

• Friday, November 29: Q&A Office Hours

*Note: all calls will be recorded and sent out within 24 hours. You'll have 1 week to watch back missed calls.

Will you let me guide you to creating THE system that fan-engagement dreams are made of?

A program packed with this much content and access to a high-level coach is normally thousands of dollars a year. Due to Cheryl's commitment to accessibility for all musicians, Rock Your Email List LIVE is less than a new TV. Less than that next piece of gear. Less than attending that conference. Less than the time you'll waste googling answers you could uncover in one call.

Pick your payment plan: save by paying up front, or budget over five months.

Note: You'll get an opportunity to add on a VIP Experience (jump Q&A lines, get your emails reviewed, private coaching) after you check out.

 

 

Pay In Full

$1499

a one-time payment

✅ 11 hours of go-at-your-own-pace lessons

✅ 40+ pre-written email templates

✅ Access to all live coaching calls, workshops, and email clinics 

REGISTER TODAY (pay in full) ➛

Payment Plan

$349/month

x 5 months

✅ 11 hours of go-at-your-own-pace lessons

✅ 40+ pre-written email templates

✅ Access to all live coaching calls, workshops, and email clinics 

REGISTER TODAY ➛

Common Qs

I AM READY TO INVEST IN MYSELF ➛