{ MX4 } The Marketing & Branding, Money-Making, Mentorship Mastermind { Made for Musicians }

A 6-week LIVE online, results-driven program designed specifically for you.

If you're a musician and find yourself wishing for more money, more connections, more fans, more time, and more clarity on who you are and your purpose, then you are in the right place!


In This Program You Will...

  • Define Your Real Purpose

    You will develop your “statement” aka a mission statement that embodies your purpose in your career and you’ll master how to pitch yourself and your music.

  • Create A Strategy

    You will define your goals in different areas of your career, then create a plan, and take actions to get unprecedented results in whatever areas you choose. You’ll learn tools to bring results to any project you take on.

  • Get New Results

    You will develop professional marketing assets and a plan aimed at delivering the experience of your music to your target fans. You’ll re-organize your online brand to directly reflect what you want.

  • Get Your Mojo Back... for good

    You will have improved confidence and new ways to overcome fears and obstacles as you progress in your career, thanks to new structures and a powerful community of other participants and guest industry experts!

Listen to what musicians are saying about their experience of MX4:


In a recent data analysis of MX4 participants, the top benefits have been identified as:

• Set goals with a strategy to achieve them
• Find new streams of income
• Making new connections and community
• Developing a marketing strategy
• Defining your purpose
• Learning tricks of the music business
• Implementing a calendar system to work more effectively
• Launching a successful Patreon / Pledge / Kickstarter campaign
• New engagement with fans

Scott Hampton

This feels very much like someone taught me to rub two sticks together and I am now standing somewhat incredulously in front of a roaring fire! Everyone should know how helpful Cheryl's work is.

Scott Hampton, Composer
Parry Adams

This course is awesome! It helped me refocus in ways that I would never have imagined before. Cheryl created the space for uninhibited creation which opened up new worlds for me. Love!

Parry Adams, Singer-Songwriter, Vocal Coach
Avi Blum

A transformative experience! MX4 not only helps you reach your goals, but actually teaches you how to be a professional and empowers you to continue to reach them long after the course is finished.

Avi Blum, Composer, Audio Engeineer, Educator

{ MX4 } is designed for you to become unrecognizable to yourself in how you work at your career in six weeks.

  • WHO?

    Artists, composers, performers, musicians, and anyone crafting their own career looking to increase their income, connections, and marketing effectiveness.

  • WHAT?

    It’s a program designed to get you from where you are now to where you’d like to be in your career by creating and implementing structures and plans to eliminate overwhelm and get continuous results.

  • WHERE?

    From the comfort of your favorite couch or cafe! With one online group meeting a week and an optional industry expert interview, your time can be spent taking effective actions.

  • WHEN?

    Now! { MX4 } is offered every two months and lasts 6 weeks. You can apply and enroll any time to reserve your spot. The sooner you participate, the sooner you get your awesome career!

Jenna Burke

By participating in the MX4 course, I have renewed energy and motivation, setting me on a path to the future with an abundance of possibilities. The practical information and positive feedback I have received from Cheryl has been truly affirming and transformational! Thank you so much!

Jenna Burke, Singer-Songwriter
Eddy Walda

Of the people I will thank for winning a Grammy, Cheryl will be one of the first. I wish I could capture my gratitude and excitement in a single paragraph. Any musician who's tossed around the word "career" needs to take this class. Period. No tricks or gimmicks. Just an amazing class taught by an amazing working musician.

Eddy Walda, Singer, Songwriter, Composer
Mike Coates

I'd been stuck in a creative rut for over a year, but it only took a couple of weeks before MX4 had me moving again!

Mike Coates, Singer-Songwriter
Lynn Moffatt

As a singer/songwriter, early on in my career the MX4 course has been very valuable. I feel like I have more direction, confidence, and a much better understanding of myself and what I would like to accomplish with my music career.

Lynn Moffatt, Singer-Songwriter

Program Outline

  • PURPOSE: Create & communicate your purpose - for your career & your life!
  • BRAND: Find your ideal fans, & implement your branding message, both online & off.
  • PITCH: Learn the keys to effective pitching & getting a YES.
  • WEBSITE: Re-organize your website to reflect what you want (so you start getting it!)
  • MARKETING: Develop & carry out a result-specific social media & email marketing strategy.
  • MONEY: Take action around procuring new streams of incoming & transform how you think about and manage money.
  • SUCCESS: Create structures for continuous motivation, inspiration, connections & results.

Past Guest Industry Experts Have Included:

Michael Whalen Michael Whalen, Two-time Emmy® Award winning composer & music supervisor, a Grammy nominated producer, recording artist and award winning commercial sound designer
Tina Shafer Tina Shafer, Award-winning songwriter, vocal coach, Host of the world-famous NY Songwriters Circle
Joey Auch Joey Auch, Producer, composer, songwriter, live performance coach, co-owner Bloom Music
Patrick Ermlich Patrick Ermlich, CMO of The Outlet Collective / Effective Immediately PR
Jaime Campbell Jaime Campbell, CPA, CGMA (Chartered Global Management Accountant), MBA, co-owner and CFO of Tier One Services, LLC
Judy Stakee Judy Stakee, Founder, The Judy Stakee Company (songwriting and talent development); former Senior VP of Creative at Warner Chappell Music for 20 years
Ariel Hyatt Ariel Hyatt, THE social media marketing expert and founder of Cyber PR
Dave Cool Dave Cool, Director of Artist & Industry Outreach at Bandzoogle. Seen on panels and in interviews at SXSW, Canadian Music Week, ASCAP EXPO, The Economist, CNN.com and more!
Etan Rosenbloom Etan Rosenbloom, Director & Deputy Editor, Marketing & Communications at ASCAP. Former Director of Marketing at Cryptogramophone Records.
Michelle Ward, PPC Michelle Ward, PPC, The When I Grow Up Coach, featured in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, and the Forbes Top 100 Websites for your Career List.
Cindy Badell-Slaughter Cindy Badell-Slaughter, President at Heavy Hitters Music Group, a boutique licensing, publishing and music library company. Cindy is the former Director of Music Operations for CBS Broadcasting Inc.
Benji Rodgers Benji Rodgers, CEO of Pledge Music, the online Direct-to-Fan music fundraising platform.
Ari Herstand Ari Herstand, Singer-songwriter, touring artist, author of Ari's Take and How To Make It In The New Music Business
Peter Hollens Peter Hollens, A cappella artist, YouTube cover star, Patreon success

MX4 Program Leader: Cheryl B. Engelhardt

Singer-songwriter, Composer, Career Coach

Cheryl spent years struggling as an indie artist, barely covering rent while paying to produce records and fund tours. She started gathering advice, attending workshops, and getting mentorship, and ultimately put together her own process and tested it out... on herself.

Since then, Cheryl has created a diverse music career as a composer for commercials, films and web series, as an artist who has fan-funded the two most recent of her four piano pop records (raising over $20K for each), and as a songwriter where she's placed 40 songs in TV shows and ads. Cheryl has spoken at dozens of colleges and conferences like SXSW and the ASCAP Expo on creating a successful DIY music career. MX4 is the culmination of her work in developing her ideal career, a course she would have taken in a heartbeat ten years ago when she was starting out.

You read and hear more about Cheryl at her site CBE Music and read about her musician resources on her Living on Gigging blog. Cheryl graduated from Cornell University and studied orchestration at The Juilliard School of Music and lives in New Paltz, NY with her mountain guide husband and basset hound Oliver.

Ben Gage

"You don't know what you don't know, but sure as hell can learn it." Prior to this class I thought we were doing pretty good: playing out, getting high fives, bar tabs and some cash. Throughout the class however I was able to identify areas that needed a lot of improvement or weren't there at all. I am leaving this experience with a new skill-set, better understanding of the music industry, how to properly manage our business, and a new network of friends and venues.

Ben Gage, The Gage Brothers band
Brad Roseborough

Cheryl's course is AWESOME! I have taken other courses on how to be successful in the music business, but this one beats them all! Cheryl has a ton of knowledge and real industry experience, and communicates it in a way that is practical and easy to understand. She is all about taking ACTION. And in the course, you WILL take action. And the industry experts she brings in are really great in rounding out the content, and proving that what Cheryl is teaching is REAL!

Brad Roseborough, Singer-Songwriter, Composer, Orchestrator
Megan LuRose

The MX4 course helped me set clear, realistic goals for myself and my musical endeavors! Highly recommend it!

Megan LuRose, Singer-Songwriter
Scott Tran

MX4 really has become the brick and mortar to build a stable bridge to get me to my goal. I've learned SO much over the course of the six weeks. The things I learned in this course were the things I needed to revitalize my solo career as a singer-songwriter as well as my drive to perform. The time has flown by, but I've done a huge amount of work in that time including having a new website, a new Facebook Page with over 200+ likes, and reaching my goal of earning $1500 in performances in 6 weeks! It's a wild ride and one I don't plan on getting off of anytime soon! I believe this course is a life changer...

Scott Tran, Violinist, Singer-Songwriter
Cicada Road

MX4 is a great resource for musicians who want to step up their social media presence, maximize their reach, and expand their career possibilities.

Cicada Road, Singer-Songwriter, Composer
Greg Foster

If you want the not so obvious steps needed to move your career forward laid out in front of you, this is the course. After MX4 there are no excuses.

Greg Foster, Musician, Producer, Instructor
Jase Hackman

In the MX4 class I received help with many tangible things such as website design, marketing and branding but also intangibles such as focus, direction and clarity on where I am heading. I would recommend this course to anyone who feels like they are treading water in their music career. Cheryl will provide you with the tools and encouragement you need to create forward momentum.

Jase Hackman, Singer-Songwriter

I absolutely loved this course. It helped me organize my intention so I could be a better leader for my band mates. A few of the sessions and homework's really helped us become a stronger team and the work with Cheryl along with the guest speakers did a wonder in helping us tackle some giants on the business end of our music career.

Lor "Blackey" , Singer- Songwriter, lead vocalist "Midnight Mob"

Cheryl's MX4 course helped me hone in on the complete picture of who I am as an artist and how to represent that confidently and consistently. It also forced me to do away with my never ending to-do list and form a healthy working relationship with my calendar which has made the daily hustle of an artist's life much less overwhelming. By solidifying my branding as an artist and laying out all my goals, big and small, I achieved a lot in a relatively short amount of time, including my brand new website!

Charise "Lake Lady" Sowells, Singer-Songwriter
Nathan Burns

Before MX4 I had a career plan and path that I wanted to go down, but didn't know what tools to use. MX4 has given me to tools and many more!

Nathan Burns, Pianist, Singer-Songwriter
Kasey Polk

This course has helped me to identify and shape what I want out of my music career. It has helped to up my branding, professionalism, and outlook within the industry. The course helped me to know that it IS possible for you to make a living as a musician today!

Kasey Polk, Composer and Sound Designer at Polkritude
Matt Moldover

MX4 has ignited new enthusiasm for my career, helped me clearly define important goals, and stay motivated to bring my dreams into reality. The tools and techniques Cheryl has organized, outline a powerful system for removing obstacles and focusing on what is truly important to me as an individual. Working together with a group of dedicated students made the whole experience inspiring, entertaining, and personally fulfilling.

Matt Moldover, Songwriter, DJ, Controller Engineer, Musician

What are you waiting for?

Register today to lock in EARLY BIRD PRICING! Your career will thank you in 6 weeks.

1 PAYMENT of $1,399save $200
3 PAYMENTS of $533 automatic charge every 3 weeks

If you pay in full, there's 100% money-back gurantee. There's no risk.
(If you pay in three payments, the first payment is non-refundable.)

You've made it this far. Now you have an easy choice: one payment or three?

As soon as you register, you'll get an email with a bunch of Get Going Goodies
to get the ball rolling in your new music career today.